As more of our lives are moved online, it’s easy to forget that some types of businesses used to be operated purely offline and have needed to change their way of doing business to adapt. What tips can we learn from some of the industries that have successfully moved
Sports Betting and Casinos – Use a Robust Platform
The switch to online betting has allowed a wider range of players to take part in this activity to try and win some money at the roulette table, on live sports betting, and with other popular methods of wagering.
One of the main challenges in this type of business is that their visitors look for a huge range of games and wagers at their fingertips. In terms of sports betting, the site needs to have constantly updated details and odds from sporting events all over the planet to make it viable.
This is why the companies that have made the switch successfully have done so using a robust platform that can be tailored to their needs and the local market. A look at current retail betting solutions on the market shows that they need features such as localization, security, and cash tracking reporting. Plug and play installation using online software means that this sort of platform can be easily implemented by operators anywhere on the planet.
Real Estate – People Want More Flexibility
The move of real estate transactions to online sites has been an ongoing process for several years now. Initially, these portals were used mainly by customers to find out some basic details and get in touch with the selling agent to arrange a visit. While this helped make the process easier, it didn’t really use the possibilities offered by the internet to their full potential. Yet, we soon realized that the power of modern technology could be used to give a more flexible house-viewing and buying experience.
For example, being able to carry out a virtual tour of a property is something that allows prospective buyers to use their time more wisely and to check out a house whenever it suits them to do so. It also frees up more time for the real estate agents, who don’t need to rush from one viewing to another anymore. A virtual property tour can be filmed very easily using any smartphone, while some specialist equipment is needed for a 3D tour.
Travel – Everyone Has Different Needs
One of the risks of moving online is that of losing the personal touch. While major companies can offer a 24/7 customer support helpdesk, not every type of business can do this. For this reason, it’s important that the site is easy to use and that visitors can find answers to any questions that they might have.
The travel industry has been online for longer than most types of business, and they make it easy for everyone to coordinate their flights, hotel bookings, and car rentals. Since we all have different needs, the best platforms are designed to let each visitor tailor the package to their individual needs. This requires a transparent pricing process where each element can be added on, taken away, or changed as required.
Not every industry will use the same technology as the ones we’ve looked at, but the tips from their experience can help most businesses make a smoother transition to an online model.
